Walmart-owned fintech company PhonePe has launched a new consumer application named ‘Pincode’, which is powered by the government’s Open Network for Digital Commerce (ONDC) network.
The service is currently live only in Bangalore, and will be launched in other cities soon.
The app aims to promote local shopkeepers and sellers by digitally connecting consumers with all the neighbourhood stores that they usually buy from offline.
Pincode will launch in six major categories including grocery, food, pharma, electronics, home decor and fashion.
Customers can search for stores by browsing for category and can have multiple carts at the same time with one active cart per store. Buyers can also save multiple carts.
