Tata Sky Rebrands itself as Tata Play

Tata Sky Rebrands itself as Tata Play

  • Tata Sky, the leading Direct to Home (DTH) platform, has dropped ‘sky’ brand name after 15 years and has rechristened itself as Tata Play on January 26, 2022.
  • The new brand identity Tata Play aims to grow beyond offering just DTH service and offer television-cum-OTT (over-the-top) offerings in combined packages with Netflix. 
  • Through the new identity as Tata Play, companies simply aims to signify its expanded range of products and services and their desire to be future-ready while making tomorrow better than today for homes and families.
  • Tata Play was founded in 2006. It is a joint venture between the Tata Sons (60%) and The Walt Disney Company (30%), with Temasek Holdings, Singapore (10%).

Points to Remember:

  1. What is the rebranded name of Tata Sky

Source: Economic Times

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