Shashi Sinha appointed as new Chairman of BARC India

• The board of Broadcast Audience Research Council (BARC India) has elected Shashi Sinha as its new Chairman.
• Sinha will replace Punit Goenka, MD & CEO of Zee Entertainment Enterprises, who has been the chairman of BARC India since last three years.
• Sinha is the chief executive officer (CEO) at IPG Mediabrands India and also a representative and board member of the Advertising Agencies Association of India (AAI). 
• BARC is a self-regulated, not-for-profit Joint Industry Body (JIB) registered with the Ministry of Information & Broadcasting (MIB) to represent Indian broadcasters (IBF), advertisers (ISA), and advertising and media agencies (AAAI).

Source: Economic Times